IRIS Communities
This online social community site connects seniors with local services. In addition to the expected UIUX, this project required an in-depth understanding of the senior demographic and how they use technology. The modular platform under this site allows for custom configuration and scaling of the apps for franchising.
Brand identity “Iris”
Connection is a vital part of creating community. I designed a brand ambassador named “Iris” to act as recurring touch point and add a friendly human element.Far more than a web site, this project required building out a configurable modular content platform on a React framework that allowed franchise content owners to integrate their native content and audiences. The core features connect senior populations with local services and with other members all in one central destination. UIUX design was carefully considered for ease of access by multiple age groups and technical comfort levels and included highly intuitive navigation, scaled up interface elements, focused color choices and other visual enhancements.
